LG has used CES 2025 as an opportunity to announce an upgraded OLED evo TV range. OLED TVs have long been hailed as the pinnacle of TV technology thanks to the precise light control of being able to turn on each pixel individually. However, OLED TVs then gained a reputation for being best in dark rooms because the earlier models used not to be very bright. LG is aiming to change that perception for those willing to pay top-dollar.
The headline feature of the 2025 LG OLED evo TVs is an upgraded LG Brightness Booster Ultimate technology, which LG claims “enhances light control architecture and light-boosting algorithms to achieve brightness three times higher than conventional OLED models”.
However, it’s important to point out that this technology is only available in the premium TVs (55/65/77/83” and G5/M5 models), and is being measured against the conventional B5 OLED models, not compared to last year’s G and M series TVs.
What’s more impressive is that LG is claiming to still maintain perfect blacks, even with the increased brightness. These premium TVs have received “perfect black” and “perfect colour” certifications from UL Solutions and TÜV Rheinland has certified the 65-inch G5 model for “QuickStability with Image Quality”.
The big news for film buffs is that the 4K LG OLED evo TVs with light sensors support the new advanced Filmmaker Mode, “Filmmaker Mode with Ambient Light Compensation”. This mode is like the regular Filmmaker Mode found on fancy TVs, but now has the added ability to compensate for the room’s lighting conditions to ensure the viewer sees the film as the artists intended it.
Ensuring that there’s something for everyone, these TVs will also be among the first 4K TVs to include a 165Hz variable refresh rate. This is above the max refresh rate of 120Hz for both the PlayStation 5 and Xbox Series X, but will be great for PC gamers who want to use the biggest screen in the house.
The most impressive feature is that the M5 top-of-the-range LG OLED evo TV will have the Zero Connect Box, a box that transmits picture and sound to the TV wirelessly, meaning that the TV only needs to be connected to power, and game consoles and set-top boxes can be placed in a more discrete location. It’s an extremely impressive technological advancement, which will hopefully be available in Australia soon.
Would you like AI with your TV?
Of course, it’s not a gadget in 2025 without a bunch of AI features, so these new premium TVs utilise deep learning algorithms to upscale low-resolution and low-quality pictures. Dynamic Tone Mapping Professional, for example, LG claims will give professional creators increased control over HDR10 content. In addition, AI Sound Pro will deliver 11.1.2 virtual channels of surround sound, tweaking the audio for a more “immersive” experience.
Continuing the AI theme is the new AI Remote, which LG says will add to the personalisation of the TV. When you turn on the TV, it will recognise your voice and open an AI welcome screen that greets you by name.
US and Korean users will be able to search movies more conversationally, and then be served options that fit their request and are tailored to their personal tastes. Like Samsung’s AI-enabled displays, LG’s TVs will also be connected to Microsoft’s generative AI Copilot platform. It’s billed as providing access to a chatbot through the TV to troubleshoot user challenges. Depending on your perspective, one challenge might be wanting to watch TV without being bothered by extra AI content getting in the way.
There’s also a new home screen for webOS which LG claims is fast, convenient and “increasingly personalised with enhanced UI and categories”. There is no word yet about whether this personalised home screen will still be littered with ads on the premium, expensive models. Though, presumably these ads will use more of the personal data that the TV has collected to directly target each user more accurately.
As was introduced last year, LG’s TVs will be eligible for five years of webOS updates, under the webOS Re:New program.
Local pricing and availability are still TBA. We’ll update you when we know more.
The post LG’s new TVs might have solved OLED’s main problem appeared first on GadgetGuy.
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