Get ready to hear a lot about “Samsung Vision AI” this year. In a teaser before CES 2025 kicks off in earnest, Samsung laid out its plans for all things TVs, monitors and screens.
Seemingly an extension of Samsung’s Galaxy AI features on mobile devices, Vision AI is all about “AI-powered screens”. A vague-sounding statement in isolation, it refers to displays that automatically respond to your surroundings and your preferences.
Explaining it further, SW Yong, Samsung’s Head of Visual Display Business, outlines an intent to make screens a one-stop destination.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” Yong said in a press release. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”
What can Samsung Vision AI screens do?
Relevant to the brand’s TVs, monitors and range of displays, Vision AI is a set of integrated features that build on Samsung’s focus on artificial intelligence.
Similar to Google’s Circle to Search feature, there’s a new “Click to Search” feature with Samsung’s new TVs. It provides information about on-screen content, like identifying an actor, supposedly “without disrupting the viewing experience”.
Live translation is another headline feature. If, for whatever reason, you’re watching something that doesn’t natively support dubbed audio or subtitles, an on-device AI model will generate subtitles for you. Speaking of generation, you can also create custom wallpapers using generative AI.
But Samsung Vision AI isn’t just about what’s happening on-screen, it’s also meant to function as a smart home hub. Joining Samsung’s wider SmartThings platform, you can potentially use your TV to watch over your home to ensure your children and pets keep out of trouble. Or to simply dim the lights when you start snoozing in the lounge room.
Microsoft Copilot also makes an appearance on the new Samsung TVs and smart monitors. Other than “personalised content recommendations”, the functionality from the partnership hasn’t been shown in full yet.
Samsung Vision AI sounds like a lot, especially if you just want to use a TV as a screen to watch media on. We’ll soon see how much of its features enter the mainstream once Samsung’s new TVs arrive in Australia by the middle of the year.
Valens Quinn attended CES 2025 as a guest of Samsung, LG, Hisense, Roborock, Ayonz, TP-Link, Ecovacs, Asus, and Dreame.
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