Disney didn’t make us wait long after confirming it’d start streaming ESPN content in Australia, with 26 March the local launch date.
It was only last month that Disney announced sports programming for its popular streaming platform. Once live, existing Disney+ subscribers will have access to ESPN and ESPN2 channels, including a range of live sports events and talk shows.
A late March launch date is just in time for the NBA playoffs, the start of the MLB season, and the upcoming NHL Stanley Cup Playoffs. As part of a dedicated ESPN hub within Disney+, subscribers will also get to watch on-demand content like SportsCenter and the 30 for 30 documentaries.
As mentioned in Disney’s announcement, ESPN will celebrate its 30th anniversary in Australia this September. Fortunately for subscribers to other platforms, ESPN will remain on the likes of Foxtel, Kayo Sports, and Fetch TV in Australia.
However, it’s not all happy news for Disney+ subscribers. Prices recently increased for both Standard and Premium subscribers, making the subscription service as much as $30 more expensive annually. To some, it might be seen as an ‘ESPN tax’, including sports content regardless of whether users want it or not.
In a brilliant analysis by Reviews.org Australia‘s Brodie Fogg, Disney+ was found to have increased prices by up to 133% since its 2020 launch in Australia. At launch, 4K streaming cost $8.99 a month, while it now costs $20.99 per month.
It’s far from the only service to grow more expensive over time, but the timing of Disney’s latest price hike coinciding with the ESPN launch certainly stands out. For sports enthusiasts who like Disney content, it’s not such a bad deal considering Kayo’s cheapest plan starts at $25 per month.
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