Google set to cop massive fine over “self-preferencing” search

Google is set to receive a “high triple-digit million euro” fine from the European Union over concerns that the global company gives preferential treatment to its services in search results.

According to Reuters, the fine, expected to be handed down leading into the European summer, would be the “largest penalty” handed down by the EU as part of the Digital Markets Act (DMA). The EU publicly shared the initial findings of its investigations in March 2025, alleging that Alphabet, Google’s parent company, gives prominent positioning to the company’s services, including shopping and hotel booking listings, at the top of search results.

According to the DMA, companies cannot favour their services over those provided by third parties. Google hit back at the EU’s preliminary finding, claiming that changes it has already made to search “represent the ​biggest downgrade in the product’s history”.

Google also faces an EU investigation over its use of online content in generative AI features, like AI Mode in search.

The post Google set to cop massive fine over “self-preferencing” search appeared first on GadgetGuy.

About admin

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.