Aussies eager to play the latest Nintendo games will soon have to pay more for the privilege, after the Japanese company announced a price increase for the Switch 2.
When Nintendo first announced the Switch 2 last year, the price was the biggest talking point. Nintendo’s hardware typically sells for less than its main console competitors from Sony and Microsoft. While that was still technically the case, its $699.95 launch price tag in Australia was a big leap from the original Switch’s $469 cost.
As of 1 September 2026, Nintendo will increase the Australian price of the Switch 2 to $769.95, a $70 bump. Nintendo’s official reasoning was that it was “in response to various changes in market conditions, which are expected to extend over the medium to long term”.
“We understand that pricing changes can be challenging for customers and deeply appreciate the continued enthusiasm of our fans for Nintendo products and experiences,” said a news update on Nintendo’s website.
Consumer technology manufacturing has become more expensive due to several factors, a main one being the global memory shortage. Significant investments in AI infrastructure have driven up demand, as has the cost of available components. It’s impacted Sony’s plans for its future PlayStation console, while leading to higher prices of current PlayStation and Xbox consoles.
Nintendo’s announcement coincided with the company’s 2026 financial year report, where it was tipped by industry analysts to raise hardware prices. In Nintendo’s past financial year, it sold 19.86 million Switch 2 consoles since launching the hardware in June, more than the first Switch did during the same amount of time.
However, Nintendo is expecting slower sales in the coming financial year: 16.50 million. Higher component prices, and therefore increased costs for consumers, are a big reason why.
The post Nintendo Switch 2 to cost $70 more in Australia this September appeared first on GadgetGuy.
0 (mga) komento:
Mag-post ng isang Komento