How do you compare an unreleased phone with the juggernaut of the iPhone 16? The UK folks at Nothing (yes, that’s the brand’s name) have found a way in their latest teaser for the yet-unannounced Phone 3a Series.
In one of the more unusual camera comparison videos I’ve seen, the official Nothing YouTube channel compared the cameras of the Phone 3a with an iPhone 16 Pro Max. Except that, well, nothing of the challenger brand’s phone is ever fully visible in the video beyond its screen. Every angle showing the back of the phone is heavily pixelated.
It’s all part of the brand’s elongated teaser campaign ahead of the handset’s launch next month. One of the big claims coming from the Nothing camp is photography quality that rivals that of flagship phones.
Compared to the Phone 2a from last year, the Phone 3a Series reportedly has a 50MP main sensor that captures 64% more light. It’s also set to have a new 50MP telephoto lens with 3x optical zoom, and up to 60x zoom using software processing.
Earlier, Nothing confirmed via its website that a Qualcomm Snapdragon processor is coming to the Phone 3a Series. Compared to the Phone 2a, which used a MediaTek Dimensity 7200 Pro chip, the 3a will have a 25% faster CPU and a 72% faster NPU as a result, the company claimed.
Nothing Phone 3a release date and price
Nothing hasn’t confirmed an exact release date and price for its upcoming phone yet. For reference, the Nothing Phone 2a launched in Australia on 12 March 2024, with a $529 starting price.
As far as an announcement is concerned, the 3a Series will have its official launch on 4 March at 9 PM AEDT. Those keen for a first look can register their interest online.
In the meantime, here’s a look at some of the teaser images shared on Nothing’s socials so far:
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