Trials for a new “optical tracking technology” are set to kick off this AFL season at Marvel Stadium, placing dozens of cameras around the venue to improve the gameday experience for fans and teams.
A result of a partnership between the AFL, Telstra, and Champion Data, the technology is being touted as a boon for fans and broadcasters, as well as football staff. It expands on the existing technology that powered the “Touch and Track” system, which provided a tactile way for blind or low vision footy fans to follow the on-field action.
40 cameras will be installed throughout Marvel Stadium midway through 2026, up from the 14 used for the existing tracking system. Following the ball and players, the cameras will help capture data that can be used by broadcasters to give fans more information, and even help umpires with goal-line decisions.
It’s also said that the expanded camera system will assist coaches in making more informed tactical decisions, while providing medical staff with more data when assessing injuries, such as potential concussions.
Once the cameras supporting the new optical tracking technology are installed, a two-year trial will take place. This will help inform how the technology could be rolled out to other AFL grounds.
Herald Sun‘s Glenn McFarlane previously reported on Champion Data’s “secret” trials of the optical tracking technology throughout the 2025 AFL season. It’s expected that the more precise player and ball movement data recorded by the technology will be accurate to within 10cm and “available to within a second”.
Telstra’s involvement in the partnership also involves upgrading network capacity to support the technology. The telco recently rebuilt its network infrastructure at Marvel Stadium, improving the venue’s Wi-Fi, 4G, and 5G connectivity.
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