Perplexity will appear on Samsung’s upcoming Galaxy phones, as the company seeks to expand the number of ‘AI agents’ on its devices.
According to Samsung’s internal data, nearly 80 per cent of its users “rely on more than two types of AI agents”. In other words, people don’t use AI apps like ChatGPT or Gemini exclusively; they swap between them depending on the task.
As such, Samsung intends to tweak Galaxy AI — its collection of generative AI-powered features — to support “a choice of integrated agents”. When Samsung first launched Galaxy AI with the Galaxy S24 range in 2024, Google was the biggest AI partner, supplying the smarts for the Circle to Search visual lookup feature.
Now, it seems likely that Samsung will let users choose between Gemini, Perplexity, and other generative AI apps to power various features within the Galaxy AI platform. Samsung’s announcement says that Perplexity will be “deeply embedded” within its apps, able to operate across various first-party and third-party apps.
This platform-agnostic approach is consistent with Samsung’s messaging in recent years. When the Galaxy Z Flip 6 and Fold 6 launched midway through 2024, Eric Chou, Samsung Australia’s Head of Mobile Experience, described the company’s approach as one that uses whichever technology gets the job done.
“Rather than actually thinking about ‘is it Gemini, is it Samsung, or is it OpenAI’, it’s more about intuitively integrating [AI] into every single one of our apps and services so that it is intuitive to users,” Chou said at the time.
It won’t be long until Samsung’s future AI plans see the light of day. This year’s Galaxy S devices are set to debut at the next Galaxy Unpacked event scheduled for the early hours of 26 February, Australian time.
The post Samsung to add Perplexity to its stable of Galaxy AI apps appeared first on GadgetGuy.
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