Since access to generative AI tools has grown, so has the volume of AI-generated music. In a lot of cases, listeners struggle to discern whether an actual person created a song or if it was generated by AI, despite research showing a strong preference for human-made art. To try to make the differentiation easier, Spotify has rolled out a new ‘Verified’ badge, aimed at confirming there’s a real artist behind the music you enjoy.
Currently in beta, the ‘Verified by Spotify’ badge is denoted by a green checkmark on artists’ profiles. Set to roll out in the coming weeks, the label is based on a combination of factors and manual reviews.
How will Verified by Spotify work?
Artists who have prolonged and consistent listener activity and engagement are likely to be verified. Spotify’s announcement specifically mentions that this is meant to weed out artists who experience “one-time spikes in engagement”, which could potentially refer to AI-generated bands that go viral for short bursts.
Those verified by Spotify also need to show “signals of a real artist”. The streaming platform explains this as including off-platform activity, like concert dates, merch, and active social media accounts. According to Spotify, “more than 99 per cent” of artists searched for by users will be verified.
“At launch, profiles that appear to primarily represent AI-generated or AI-persona artists are not eligible for verification,” Spotify’s announcement said. “In today’s music landscape, the concept of artist authenticity is complex and quickly evolving, and we’ll continue to develop our approach over time.”
How much AI music is out there?
Spotify didn’t entirely rule out verifying AI artists in the future. Data from one of Spotify’s competitors, Deezer, claims that nearly 75,000 AI-generated songs are uploaded to its platform every day, roughly 44 per cent of the overall music uploaded.
Despite the high number, Deezer’s data also says that AI-generated music only accounts for between one and three per cent of streams. The platform claims that the majority of AI tracks are “fraudulent”, designed to try to game the system and generate royalty payments.
Attitudes towards AI-generated music are complicated. According to a study conducted by Deezer, 97 per cent of respondents couldn’t tell the difference between an AI-generated song and one made by humans. However, 80 per cent of people believed that AI-generated music should be clearly labelled as such.
Deezer’s numbers further contextualise Spotify’s decision to start its verified badge system. Most people can’t tell how a song was made, but there’s a desire to support human artists.
AI is also involved far beyond the music-making process. Spotify recently let Premium subscribers generate playlists via text-based AI prompts, a feature also included in a recent Apple Music update.
The post Spotify tries new system to separate human artists from AI music appeared first on GadgetGuy.
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