What happened to Boost Broadband? An update on its NBN vision

Over a year ago, the youth-focused telco Boost Mobile announced grand plans to “shake things up” in the Australian internet market. Labelled Boost Broadband, the service promised fast internet and flexible speeds.

Since then, Telstra acquired Boost Mobile and its founder, Peter Adderton, left the company. The link that once navigated to the Boost Broadband landing page now redirects to Boost Mobile’s home page. At the time of the Telstra acquisition, a spokesperson couldn’t comment on the status of Boost’s NBN product.

With all signs pointing to a quiet burial of the broadband project, there’s no definitive answer one way or the other. Speaking to GadgetGuy, a Boost Mobile spokesman didn’t rule out any future plans.

“At almost 25 years young, Boost has a long history of serving Australian customers and offering quality and value,” the spokesman said. “We are focused on providing Boost customers great value on the biggest prepaid mobile network in the country.”

One of the promotional images used by Boost when it announced its NBN service. Image: Boost Mobile.

They added that Boost doesn’t currently have any “firm timelines” for an NBN broadband service launch, leaving the door slightly ajar. For the time being, the brand’s focus is on its prepaid SIM offering, selling plans with access to Telstra’s entire mobile network.

As it currently stands, Telstra is the most popular NBN provider. Per the ACCC’s wholesale NBN market report, Telstra makes up nearly 38% of the total number of residential NBN connections, placing it ahead of TPG (19.5%) and Optus (12.4%). Telstra already provides NBN services via Belong, its budget brand that sits alongside Boost Mobile, so adding another broadband product is likely not a high priority.

While Telstra manages its stable of brands, the Superloop-owned internet service provider Exetel announced a major change. Instead of selling multiple different NBN plans, Exetel now offers just one at a set $80 monthly price and 500Mbps speed, with the option of slowing down to 12Mbps while away, saving $1 a day in the process.

It’s the type of flexibility that Boost Broadband hinted at, so its future remains interesting in a space where telcos attempt to differentiate themselves in a crowded market.

The post What happened to Boost Broadband? An update on its NBN vision appeared first on GadgetGuy.

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